A little quick word-association for you… I’ll name a scent.
What images come to your mind?
Vanilla
fresh, sweet, warm, cheesecake, breeze-dried cotton pillowcases, candles, summer evenings?
Lavender
flowery, herbal, guest soaps you’re not allowed to use, antique shops, gardens, grandmother’s linen closet?
Comfort
huh?
Exactly!
And that’s why I’ve got a little bone to pick with the marketing [...]
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