A young couple gets together and sets up a new home. They combine a few of her things, a few of his, and have a glorious time picking out other essential furniture together.
The result is a stunning modern loft with lots of clear light, strong minimalist lines, and a sense of harmony.
Then they have a baby.
What’s a parent to do? Clutter up that contemporary decor with bright blue plastic Wal-Mart baby furniture, all printed with fat Disney-esque duckies? Heck, no!
Fortunately, there’s Bloom, an international brand of baby products that integrates the superior style and comfort with European functional design and precision engineering.
Bloom’s vision is “to enable families to begin parenthood in style with products that enhance lifestyle and a sense of modern living.”
Hitting the stores in North America this June is the sleek modern coco baby lounger. It’s a soft rocking nest of a baby chair, with a five-point safety harness and all the style that a hip young parent could ask for.
Later this year, too, we’re looking forward to the release of soho bloom, a fully accessorised all-terrain stroller for newborns, with a patented lie-flat seat for naps on the go.
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