Do good and get a jump on the holiday shopping, both at the same time, with affordable gift items featuring artwork by top celebrities from the worlds of music, film, sports, art, business, more…
- Ozzy Osbourne’s notorious “Wank for Peace” slogan on wristband or T-shirt?
- A coffee mug illustrated by Samuel L. Jackson, designer Giorgio Armani, or Nicole Kidman, perhaps?
- The lovely Minnie Driver’s limited edition Beauty Box?
- High-top sneakers by Lemmy Kilminster?
- Original design wristbands by artists from Green Day, My Chemical Romance, and Mastodon, believe it or not! …to dishy Ewan MacGregor, and even Heather & Sir Paul McCartney… a future collector’s item there, maybe?

Whatever takes your fancy!
WhateverItTakes.org is the campaign slogan of 21st Century Leaders, a unique charity artwork project.
The concept is simple. We gather artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. Each ambassador donates a symbol of hope, a self portrait and a message of hope for the future.
These artworks are being used to create products, initially charity wristbands, clothing, tableware, ethical cosmetics and stationary released on the 21CL label. The goal of 21st Century Leaders’ charitable brand is to sell ‘merchandise with a meaning’. The products are ethically produced and are sold to raise funds for charitable causes chosen by each contributing leader.
100% of net profits are donated to charity. The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.
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